Top Tips to Attract & Engage Visitors
Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally important on-stand visitor engagement.
We’ve put together our top tips to help your team connect with visitors again.
If you fail to prepare, prepare to fail
A vast proportion of the success of your stand is down to its staff. Something as simple as not briefing them with expectations of what being at the show will achieve will inevitably damage visitor engagement and your ROI. Here are three things your team should know:
1) The reasons your company is exhibiting at the show
What’s the ultimate goal for the show? What does each member of staff need to achieve? Stand staff should know why they are engaging with visitors and which visitors to qualify for follow up action.
2) What is your campaign show message
Describe what your stand staff should be talking to visitors about. Give them the background story to help guide their conversations.
3) Who are the show’s audience
Do your research on this one, the show organisers can usually provide you with stats on the previous year’s attendees. From this, tailor your engagement with visitors to what you know about them.
While you should share this information with stand staff before the event, it’s a good idea to refresh their memories with an on-stand briefing. Request that the team show up early for the briefing; at least half an hour before the show opens.
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